Performance Marketing executive (Freelancer)

Company:

Designation: Performance Marketing executive (Freelancer)

Location:

About Us:

Performance Marketing Executive

Responsibilities:

• Develop, execute, and manage performance marketing campaigns across platforms like LinkedIn Ads

  , Google Ads, Facebook/Meta Ads, Instagram Ads, and other digital channels.
• Design and execute

  smart, data-driven, and logic-focused ad campaigns

  that drive measurable results.
• Optimize campaigns for lead generation, customer acquisition, conversions, and ROI.
• Analyze campaign performance metrics, identify opportunities for improvement, and provide actionable insights.
• Conduct

  A/B testing

  to refine campaigns and enhance performance.
• Collaborate with the creative team to create compelling ad copies and visuals tailored to specific audiences.
• Manage and allocate budgets effectively to maximize results while maintaining efficiency.
• Stay informed about the latest trends, updates, and best practices in digital marketing and performance advertising.
• Work closely with clients, including

  global brands

  , to align campaign strategies with their business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2-5 years of experience in performance marketing

  , with a strong focus on

  LinkedIn Ads

  and managing multi-platform campaigns.
• Hands-on experience in

  Google Display Ads, Google search ad campaigns, Google Re marketing, Facebook/Meta Ads, Meta Re marketing  and LinkedIn Ads, WhatsApp ads & YouTube ads

• Strong analytical skills and familiarity with tools like Google Analytics, Facebook Insights, and LinkedIn Campaign Manager.
• Expertise in creating and optimizing

  A/B testing campaigns.

• Ability to manage and optimize campaign budgets effectively.
• Excellent communication, problem-solving, and collaboration skills.

Preferred Skills:

• Experience in

  programmatic advertising

  and display networks.
• Understanding of SEO and content marketing strategies.
• Familiarity with marketing automation tools and CRM platforms.
• Certifications in Google Ads, Facebook Blueprint, or related areas are a plus.

Benefits:

• Competitive salary package.
• Professional growth and career development opportunities.
• Collaborative and inclusive workplace culture.

How to Apply:

resume, cover letter, and portfolio

Join PRAKRIA and help us create transformative digital campaigns that drive results!