Performance Marketing Executive (E-Commerce)

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Experience Required:

About The Role

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), Amazon Ads, Flipkart, and other paid platforms.
• Run paid campaigns on quick commerce platforms like Blinkit, Zepto, etc.
• Drive Direct-to-Consumer (D2C) user acquisition strategies.
• Monitor daily campaign performance, analyzing KPIs like CTR, CPC, ROAS, and CAC to continuously optimize results.
• Collaborate with content, design, and product teams to ensure campaign creatives and landing pages are conversion-optimized.
• Manage budgets effectively and ensure cost-efficiency while achieving performance goals.
• Conduct A/B testing on creatives, copies, audiences, and landing pages.
• Generate reports using analytics tools (Google Analytics, Excel, etc.) to derive insights and improvement areas.
• Stay updated with the latest platform algorithms, ad policies, and best practices.
  

Requirements

• 2–3 years of experience in Performance Marketing, preferably in e-commerce or D2C businesses.
• Proven hands-on experience in managing paid campaigns on Google, Meta, Amazon, and Flipkart.
• Strong understanding of conversion funnels, audience targeting, and remarketing strategies.
• Experience in managing quick commerce ad platforms is a strong plus.
• Proficient in tools like Google Ads Manager, Meta Ads Manager, Amazon Marketing Console, and Google Analytics.
• Strong analytical skills and proficiency in Excel / Google Sheets for campaign tracking and reporting.
• Ability to multitask, prioritize, and meet tight deadlines.
  

Preferred Qualifications

• Experience working with D2C brands or e-commerce startups.
• Knowledge of SEO, CRM, or retention marketing tools is a plus.
• Certification in Google Ads, Meta Blueprint, or similar is preferred.