Performance Marketing Executive

Responsibilities•

Manage all the digital campaigns from ideation to media planning to optimization and performance analysis.

• Plan and execute all digital marketing, including SEM, Video advertising, display advertising campaigns, and Native ads.

• Optimization of PPC ads, Video, Mobile, And Display campaigns

• Active management of performance marketing campaigns to ensure good ROI

• Ensure all the digital projects are in line with a performance goal• Overseeing and tracking digital activities weekly, monthly, quarterly, half-yearly, and yearly.

• Hands-on Experienced in running performance campaigns on Google Ads, Bing ads, Quora.com, Taboola, Outbrain, Other digital channels

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Proven track record of meeting and exceeding targets with a Digital Marketing background.• Experience in Search Engine Marketing (SEM) specifically Google ads

• Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, SEMrush etc.)• Developing and implementing SEM strategies for the PPC campaigns.

• Monitoring and reporting usage statistics and other relevant data.

• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.

• Conducting Research and recommending new PPC platforms and opportunities.• Ability to write effective ad copies across PPC platforms.

• High-level proficiency in MS Excel, PowerPoint, and Word

• In-depth understanding of Google Analytics, Google Tag Manager, and other measurement tools.

• Hands-on experience in A/B testing

Skills

• Digital Media campaign strategy and execution

• Ability to run PPC ads, set up and run marketing campaigns on digital marketing tools

• Ability to plan and execute marketing activities with timelines

• Good understanding of SEM/SEO

• Excellent communication and interpersonal skills

• Excellent command of the English language• Google Ads, Google Analytics certificate preferred.

Qualifications / Experience

• At least 1-2 years of digital marketing experience.

• Should have hands-on experience in running campaigns, PPC ads, Display Ads, and Video Ads.

• Prior experience of working in real estate Campaigns agency background preferred

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Fixed shift
• Monday to Friday
• Weekend availability

Work Location: In person