performance marketing

Performance Marketing Manager / Specialist (Real Estate)

Company:

Location:

A growing real estate developer in Hyderabad with multiple residential and luxury projects, focused on brand-led growth, performance-driven marketing, and long-term value creation.

Experience Required:

3 6 years of hands-on performance marketing experience

(Real estate experience preferred, but not mandatory if ROI-driven)

Role Objective:

Own and scale lead generation, funnel performance, and ROI across multiple real estate projects through data-driven paid marketing strategies.

Key Responsibilities:

Performance Marketing & Paid Media

• Plan, execute, and optimize paid campaigns across:
• Meta (Facebook & Instagram Ads)
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads (for HNI / NRI targeting)
• Drive high-quality leads with optimal CPL, CPR, and ROAS
• Allocate and manage monthly ad budgets across multiple projects

Funnel & Conversion Optimization

• Design and optimize end-to-end funnels:
• Ad ? Landing Page ? Lead Form ? CRM ? Sales follow-up
• Work closely with designers and content teams to improve:
• Creatives
• Copy
• Landing page conversions
• A/B test audiences, creatives, copies, and landing pages

CRM, Tracking & Analytics

• Set up and manage:
• Meta Pixel, Google Tag Manager, GA4
• Conversion tracking & events
• Integrate campaigns with CRM (lead source tracking, quality analysis)
• Analyze lead quality with sales team feedback and optimize accordingly

Strategy & Reporting

• Create weekly & monthly performance reports with insights, not just numbers
• Forecast lead volumes and budgets for upcoming launches
• Identify winning audiences, creatives, and channels and scale them
• Continuously improve CPL, lead quality, and conversion ratios
• Cross-Functional Collaboration

Coordinate with:

Digital Marketing Manager / Head of Marketing

Design, content, and video teams

Sales and CRM teams

Ensure marketing promises align with on-ground sales realities

Required Skills & Expertise

• Must-Have 36 years of hands-on performance marketing experience
• Strong expertise in Meta Ads & Google Ads
• Proven experience in lead generation campaigns
• Deep understanding of:

Funnels

Conversion metrics

Budget optimization

• Strong analytical and decision-making skills

Good to Have

• Real estate or high-ticket sales experience
• Experience with:
• Landing page tools (WordPress, Webflow, Unbounce, etc.)
• CRM tools
• Knowledge of SEO basics and content-driven traffic
• Experience handling ?10L+ monthly ad budgets

Key Metrics You'll Own

• Cost per Lead (CPL)
• Lead Quality Score
• Conversion Rate (Lead ? Site Visit ? Booking)
• ROAS / Cost per Booking
• Funnel Drop-offs

What We Offer

• Opportunity to work directly with Higher Management
• Opportunity to work on high-end, large-scale real estate projects.
• Creative freedom and exposure to premium branding.
• A collaborative and growth-driven work environment.
• Competitive compensation (based on skill & experience).

Our commitment to your career

We give you the necessary tools and resources to take control of your development and unlock your full potential.

With continuous learning opportunities, constant mentoring and leadership development efforts, we strive to build high-performing teams that can grow alongside our company.

Interested

CC