Performance Marketing Associate

Location: Shivaji Nagar, Pune

About the Role:
We are looking for an experienced Performance Marketing Associate to join our growth team at Propacity. In this role, you will take full ownership of Google and Meta ad campaigns for real estate projects, driving high-quality leads, optimizing ROI, and ensuring efficient budget utilization across multiple campaigns and clients.

This role demands deep platform expertise, analytical excellence, and a performance-first mindset to deliver measurable business growth for our developer partners.

Key Responsibilities:

• Plan, create, and manage performance marketing campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) tailored to real estate audiences.
• Optimize campaigns for lead generation, cost per acquisition (CPA), and return on ad spend (ROAS) across multiple real estate projects.
• Conduct thorough keyword research, ad copy testing, and audience segmentation to improve campaign efficiency.
• Track daily performance metrics, analyze trends, and implement actionable insights to achieve monthly and quarterly goals.
• Create and manage landing pages, UTMs, and conversion tracking through platforms like Google Analytics, Tag Manager, and CRM integrations.
• Collaborate with the creative and tech teams to align ad creatives, landing pages, and messaging with campaign objectives.
• Prepare detailed weekly and monthly performance reports, and lead client calls to review insights, optimization strategies, and budget recommendations.
• Stay updated with latest ad policy changes, targeting capabilities, and bidding strategies on Google and Meta platforms.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience managing Google and Meta ad campaigns (Real Estate experience preferred).
• Strong understanding of conversion funnels, attribution models, and campaign optimization strategies.
• Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics (GA4), Tag Manager, Looker Studio, and Excel.
• Experience with CRM-integrated lead tracking and A/B testing for ad and landing page performance.
• Excellent communication skills for client interaction and cross-functional collaboration.
• Data-driven mindset with a passion for experimentation and measurable results.

What We Offer:

• Work closely with senior marketing strategists and real estate growth leaders.
• Exposure to multi-city campaigns, high-scale developer budgets, and AI-powered automation tools.
• A collaborative, innovation-driven culture with clear growth pathways.
• Access to advanced analytics, ad automation, and performance dashboards.

About Propacity:

Propacity is one of India’s fastest-growing proptech companies, founded in 2021. Our solutions empower 100+ top developers across India by increasing sales velocity, simplifying operations, and enhancing marketing performance through tech-driven solutions.

We’re backed by Good Capital, Inuka Capital, and 30+ leading unicorn founders and domain experts.

Learn more at www.propacity.in
Send your resume to [email protected]

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person