Performance Marketing Associate

As a Performance Marketing Associate at GenY Medium in Hyderabad, you will play a crucial role in managing and executing digital marketing strategies to enhance brand perceptions online. Here is a breakdown of your role: **Role Overview:** You will be responsible for creating and delivering innovative digital campaigns to drive customer acquisition and retention. Your role will involve developing and executing strong digital media recommendations, managing media plans, analyzing campaign performance, and providing digital media solutions to clients. **Key Responsibilities:** - Create and execute strong digital media recommendations with supporting validation - Develop, execute, manage & maintain media plans - Oversee buys, analyze campaigns, and adjust recommendations for optimal performance - Collaborate with cross-functional teams to streamline processes - Design and document analytics tracking specifications for various digital channels - Stay updated on industry trends, best practices, and competitor strategies - Manage analytics implementation initiatives and tracking pixel debugging - Produce client-facing reports to identify areas for campaign performance improvement - Ensure projects are delivered on time and within budget - Communicate effectively with clients both remotely and in-person **Qualifications Required:** - Bachelor's degree in technology, Information Technology, Marketing, Business, or related field - 2 to 3 years of experience as a Performance Marketing Associate or similar role in digital marketing - Experience in an agency setup would be beneficial - Certification in Google Ads or other relevant digital marketing certifications is a plus As a successful candidate, you should possess the following skills: - Ability to manage a team effectively - Strong quantitative and analytical skills - Knowledge and passion for Digital Media, including SEM, SEO, Display, and Analytics - Proficiency in Microsoft Office Suite, with advanced Excel knowledge - Experience with managing advertising pixels such as AdWords and Google Analytics - Clear understanding of Google Analytics functionality, event tracking, and app tracking - Excellent communication skills for presenting ideas verbally and in writing Join GenY Medium's dynamic team and contribute to creating positive brand conversations through innovative digital campaigns.,