Performance Marketing

As a seasoned Senior Performance Marketing Manager at 5paisa, you will play a crucial role in developing and implementing high-impact performance marketing strategies across various digital channels to achieve our business objectives. You will have the opportunity to work in a dynamic and challenging environment where your expertise will directly impact the success of our private cloud platform. Your responsibilities will include executing, optimizing, and managing end-to-end Google AdWords, Social Media Marketing, Content Marketing, Video, and Affiliates campaigns for lead generation. This involves tasks such as keyword selection, ad copy creation, and budget allocation to maximize conversions. You will also be responsible for developing and implementing comprehensive performance marketing strategies to drive traffic, conversions, and revenue across different digital channels. Additionally, you will be in charge of end-to-end campaign management, from lead generation to customer acquisition, experience, cross-selling, and retention. Conducting thorough market research, including keyword analysis and audience research, will be essential to identify target audience segments and optimize advertising strategies accordingly. Furthermore, you will lead and mentor a team of performance marketing specialists, providing guidance and support to maximize individual and team performance. Monitoring campaign performance metrics, analyzing data, generating reports, and providing insights on campaign effectiveness will be part of your regular tasks. To excel in this role, you should have 3-5 years of experience in performance marketing with a strong focus on digital advertising channels. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree considered a plus. A proven track record of developing and executing successful performance marketing strategies, in-depth knowledge of digital advertising platforms, strong analytical skills, excellent communication, and the ability to manage multiple priorities in a fast-paced environment are essential qualities for this position. Being a self-starter with a data-driven approach to decision-making will set you up for success in this role.,