Performance Marketing

Job Title: Performance Marketing

• Create and manage all Paid media campaigns on platforms such as Google, META, TikTok and Snapchat to drive orders, new customers, revenue, CPO, and brand awareness.
• Maintain clear SOPs for the performance marketing team as well as their interaction with the markets and other departments such as Onsite, CRM, Analytics etc.
• Regularly perform benchmark of other digital channels and highlight key insights to the management.
• Prepare regular performance reports and provide stakeholders with clear and concise updates on campaign progress and return on investment.
• Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations to improve campaign performance.
• Assist in monitoring allocated budget to ensure compliance and highlight possible issues.
• Collect, clean, and analyze data for actionable insights. Maintain dashboards for real-time KPI monitoring.
• Develop personalized marketing strategies based on data insights. Implement segmentation strategies and refine efforts using performance data.
• Proactive and ability work with different team members within and outside the performance marketing team.
• Set up and implement a timetable of promotions and activities in support of the brand, plans and campaign.
• Monitor the implementation/ impact of marketing campaigns and promotions to ensure maximum return on investments.

Requirements:

• Bachelor's or PGDM in Marketing, preferably from Healthcare and E-commerce background.
• Minimum of 4 to 5 years of experience in Digital and Performance marketing
• Proficiency in Facebook, Google adverts and affiliate marketing etc.
• Good to have analytics skills, Microsoft Excel and PowerPoint
• Flexibility and adaptability to work effectively within tight deadlines and adapting to changing priorities.