Performance Marketer

Position: Performance Marketer

Location: Ahmedabad

Experience: 2- 4 Years

Employment Type: Full-time

Note: Should have Excellent Communication Skills

Skill Set Required:

• Develop PPC strategies to drive qualified traffic and achieve conversion goals.
• Conduct keyword research and selection for PPC campaigns.
• Create and manage PPC campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Monitor campaign performance and adjust strategies to optimize performance.
• Analyze campaign data and provide insights and recommendations for improvement.
• Manage campaign budgets and ensure efficient allocation of funds.
• Collaborate with the marketing team to align PPC strategies with overall marketing goals.
• Stay updated with industry trends and best practices in PPC advertising.

Requirements:

• Significant experience in the e-commerce and SAAS industries.
• Proven experience in managing PPC campaigns, preferably in a digital marketing agency or similar environment.
• In-depth knowledge of PPC platforms such as Google Ads, Facebook Ads, Instagram Ads and Linkedin Ads.
• Proficiency in Google Analytics or similar web analytics tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Google Ads certification is a plus.