Performance Marketer (You-tube & Meta)

Location:

Employment Type:

Job Overview

Performance Marketer

Key Responsibilities

• Strategize, plan, and execute

  performance marketing campaigns

  across YouTube and Meta platforms.
• Create compelling

  ad creatives

  , write ad copy, and coordinate with designers or video editors if needed.
• Manage daily ad spend budgets and optimize campaigns to improve

  ROAS

  , CTR, CPC, and CPA metrics.
• Conduct

  A/B testing

  on creatives, audiences, placements, and bidding strategies.
• Monitor campaign performance in Ads Manager (Meta) and Google Ads (YouTube) and prepare reports.
• Analyze data to identify insights, trends, and opportunities for campaign growth.
• Stay updated with platform changes, algorithm updates, and performance marketing best practices.

Requirements

• Proven experience of 1-2 years in

  performance marketing

  with a focus on

  YouTube and Meta Ads

  .
• Strong understanding of ad formats, targeting options, audience segmentation, and bidding strategies.
• Proficiency in using tools like

  Meta Business Manager, Google Ads, Google Analytics

  , and

  Tag Manager

  .
• Experience with

  retargeting

  ,

  lookalike audiences

  , and

  custom audiences

  .
• Analytical mindset with a passion for performance metrics.
• Strong communication and project management skills.

To Apply:

Send your updated CV to hr@organic121.com