Performance Marketer

Department: Digital Marketing

Type: Full-time

About the Role:

We’re looking for a data-driven, results-oriented Performance Marketer to join our marketing team and lead the planning, execution, and optimization of our paid digital campaigns. You’ll play a key role in driving customer acquisition, lead generation, and ROI across multiple channels.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across platforms (Google Ads, Meta/Facebook, LinkedIn, Instagram, YouTube, Programmatic, etc.)
• Manage end-to-end campaign setup: audience targeting, ad creation, landing pages, A/B testing, and conversion tracking
• Analyze campaign performance daily/weekly/monthly to assess ROI and identify opportunities for improvement
• Monitor budgets and allocate spend efficiently to meet KPIs (CPA, ROAS, CTR, CVR)
• Stay up-to-date with digital marketing trends, platform changes, and industry best practices
• Run retargeting campaigns and optimize user funnel from awareness to conversion

Requirements:

• 2–5 years of experience in performance/digital marketing or paid acquisition
• Hands-on experience with ad platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills with tools like Google Analytics, GA4, Mixpanel, or similar
• Proficiency in Excel/Sheets and familiarity with reporting tools
• Understanding of key metrics and conversion funnels
• Experience with A/B testing, conversion rate optimization (CRO), and landing page tools
• Understanding of SEO, email marketing.