Performance Marketer

2 - 4 years

3 - 7 Lacs

Posted:4 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Campaign Management : Plan, execute, and optimize Meta and Google Ads campaigns across multiple platforms to achieve client objectives and KPIs.
  • Budget Management : Manage and optimize 6 to 7 figure ad budgets, ensuring consistent CPLs and CACs.
  • Funnel Strategy & Execution : Leverage your deep understanding of digital marketing funnels to create tailored strategies that drive leads, conversions, and sales.
  • Performance Optimization : Continuously monitor, analyze, and adjust campaigns for optimal performance, including A/B testing, audience segmentation, bidding strategies, and creative development.
  • Client Relations : Maintain strong relationships with clients, providing regular updates, insights, and reports. Act as a trusted advisor, offering strategic recommendations based on data-driven insights.
  • Collaboration : Work closely with the creative, analytics, and strategy teams to ensure all campaign elements are aligned and optimized.
  • Reporting & Analysis : Provide detailed performance reports with actionable insights to clients and internal stakeholders.
  • Trend Monitoring : Stay current with the latest trends, tools, and best practices in digital media buying, especially within Meta and Google Ads platforms.
Qualifications
  • Candidates with prior experience in scaling coaches in finance and occult niche (Astrology, Vastu, Hypnosis, Numerology, Akashic, Tarot etc) will be preferred.
  • Experience : 2-4 years of media buying experience in an agency environment with a proven track record of managing seven-figure ad budgets.
  • Platform Expertise : Extensive hands-on experience with Meta (Facebook/Instagram) Ads and Google Ads (Search, Display, YouTube, etc.).
  • Analytical Skills : Strong analytical abilities to interpret data, assess campaign performance, and make data-driven decisions.
  • Technical Knowledge : Person should be well versed with Business Manager functionalities such as dataset creations, ad account creation, pixel transfer, partner & page access etc.
  • Funnel Knowledge : In-depth understanding of how marketing funnels work and the ability to design, implement, and optimize campaigns around them.
  • Client Management : Excellent communication skills with a proven ability to manage client expectations, deliver results, and build long-term relationships.
  • Attention to Detail : High attention to detail and accuracy, with a focus on achieving measurable results.
  • Problem Solving : Strong problem-solving skills, with the ability to troubleshoot and resolve challenges quickly and effectively.
  • Agency Background : Experience working in an agency environment is a must, with a solid understanding of the fast-paced and client-focused nature of the industry.
Desired Skills
  • Knowledge of paid social, display advertising, and retargeting strategies (Meta and Google)
  • Understanding of conversion tracking, attribution models, and reporting
  • Strong proficiency in Excel/Google Sheets for campaign tracking and reporting
  • Ability to stay organized and prioritize multiple tasks in a fast-paced environment

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