Performance Marketer

Company Description

Eaton Business School (EBS), part of Westford Education Group, offers globally recognized certifications and educational programs to working executives around the world. EBS provides a learning platform where learners from diverse backgrounds can interact with industry-experienced faculty and professionals, enabling them to stay updated with real-world trends. Through strategic partnerships with accredited Universities and awarding Bodies in the UK and Europe, EBS offers flexible, affordable DBA/MBA/Diploma programs via its state-of-the-art Learning Management System.

Role Description

This is a full-time hybrid role for a Performance Marketer at Eaton Business School. The Job location for initial 6 months will be in Kerala, India. The role involves strategizing and implementing performance marketing campaigns, analyzing campaign performance, optimizing for conversions, and driving lead generation. Some remote work is acceptable for this position.

Qualifications

• Digital Marketing, Marketing Analytics, and Campaign Optimization skills
• Strong analytical skills and data-driven decision-making
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively
• Previous experience in the education sector is a plus
• Bachelor's degree in Marketing, Business, or related field

Description

• Develop, execute, and manage high-performing lead generation campaigns across Google Ads, Facebook, LinkedIn, and other platforms.
• Continuously optimize targeting, bidding strategies, ad creatives, and landing pages to improve campaign performance.
• AI Tools & Automation Expertise:
  AdCreative.ai, Surfer SEO / MarketMuse, Revealbot / Madgicx, TrendWatching / Exploding Topics / Glimpse or knowledge on other AI tools.
• Use 

  advanced analytics platforms

   and 

  AI tools

   to track KPIs, user behavior, and performance trends.
• Experience with 

  retargeting, custom audiences

  , 

  lookalike audience creation

  , 

  conversion tracking

  , 

  pixel setup

  , and 

  UTM tagging

  .
• Work alongside creative and content teams to align ad copies and creatives with campaign goals/tasks.
• Conduct regular A/B testing of ad elements and landing pages to improve campaign results.