Performance Ads Team Lead (Google Ads & Meta Ads)

Company: Branding Pioneers
Location: Gurgaon (On-site)
Experience: 3–6 Years
Department: Performance Marketing
Employment Type: Full-time

About Branding Pioneers

Branding Pioneers is a fast-growing digital marketing agency focused on delivering measurable growth for brands through performance-driven strategies. We work with multiple industries and scale businesses using data, creativity, and strong execution.

Role Overview

We are looking for a Performance Ads Team Lead to manage, scale, and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will lead a team of performance marketers, own ROAS-driven strategies, and work closely with clients and internal teams to drive results.

Key Responsibilities

• Lead and manage performance marketing campaigns across Google Search, Display, YouTube, Shopping, Facebook & Instagram Ads.
• Own end-to-end campaign strategy: planning, execution, optimization, scaling, and reporting.
• Manage and mentor a team of performance marketers and interns.
• Analyze campaign data to improve ROAS, CPL, CAC, CTR, and Conversion Rates.
• Develop funnel-based strategies for lead generation and e-commerce clients.
• Coordinate with creative, design, and content teams for ad copies, creatives, and landing pages.
• Handle client communication, performance reviews, and strategy calls.
• Track budgets, forecasts, and performance benchmarks.
• Stay updated with the latest trends, platform updates, and automation tools.
• Ensure accurate tracking using Google Analytics, GTM, Meta Pixel, Conversion APIs, etc.

Required Skills & Expertise

• Strong hands-on experience with Google Ads & Meta Ads (minimum 3 years).
• Proven experience managing high-budget campaigns and scaling accounts profitably.
• Deep understanding of performance metrics, audience targeting, bidding strategies, and funnels.
• Experience with lead generation and e-commerce campaigns.
• Strong analytical and decision-making skills.
• Ability to manage teams and deliver results under deadlines.
• Experience with tools like Google Analytics (GA4), Google Tag Manager, Looker Studio, etc.
• Excellent communication and client-handling skills.

Preferred Qualifications

• Google Ads & Meta Ads certifications (preferred).
• Agency experience is a strong plus.
• Knowledge of CRO, landing page optimization, and automation tools.

What We Offer

• Opportunity to lead and scale a high-performance ads team
• Exposure to diverse clients and industries
• Fast growth, learning, and leadership opportunities
• Competitive salary + performance-based incentives
• Dynamic and collaborative work culture

Job Types: Full-time, Permanent

Pay: ₹30,000.55 - ₹40,000.00 per month

Work Location: In person