Performance Adds Head-IT (Saas)-Surat-70k

About the Role

We are looking for a Head of Performance Marketing who can own revenue growth, scale paid acquisition, and creatively drive virality.

This role is not just about running ads — it’s about generating winning ideas, building scalable funnels, and making the product culturally relevant and shareable.

Key Responsibilities

Performance & Growth Ownership

• Own end-to-end performance marketing across Meta (Facebook/Instagram), Google Ads, YouTube, and emerging platforms

• Drive user acquisition, conversions, and revenue growth with strong ROAS and CAC discipline

• Build and optimize funnels from awareness consideration purchase referrals

Creative & Viral Strategy

• Ideate high-impact ad concepts that resonate emotionally (self-discovery, personality, relationships, career, mindset)

• Work closely with creators, designers, and copywriters to produce thumb-stopping creatives

• Identify viral hooks, trends, and formats to amplify organic + paid synergy

Experimentation & Scaling

• Design and run rapid experiments (A/B testing creatives, audiences, landing pages, offers)

• Scale winning campaigns aggressively while cutting non-performing spends fast

• Test UGC, influencer whitelisting, reels, short-form video ads

Data, Analytics & Insights

• Deeply analyze campaign performance (CTR, CPA, LTV, ROAS, cohort behavior)

• Translate insights into actionable growth decisions

• Collaborate with product & tech teams to improve conversion journeys

Leadership & Ownership

• Build and lead the performance marketing function

• Own agency / freelancer relationships if required

• Act as a growth partner to founders, not just an executor

Primary Skills & Requirements

Core Skills

• Strong hands-on expertise in Meta Ads & Google Ads

• Proven experience scaling consumer internet / SaaS / EdTech / D2C products

• Deep understanding of creative-led performance marketing

• Experience driving virality, referrals, and shareable growth loops

Strategic & Creative Thinking

• Ability to generate original growth ideas, not copy competitors

• Strong storytelling and consumer psychology understanding

• Knows how to sell intangible products (personality, insights, emotions)

Data & Execution

• Strong analytical mindset with comfort using dashboards, attribution tools, and analytics

• Ability to balance speed + structure in a fast-moving startup

• Comfortable working with limited budgets initially and scaling fast

Nice to Have

• Experience in psychology, self-help, astrology, assessments, or insight-based products

• Experience working with early-stage or growth-stage startups

• Exposure to international audiences

What Success Looks Like

• Consistent improvement in CAC, ROAS, and conversion rates

• Scalable, repeatable growth playbooks

• Campaigns that don’t just convert — people share them

• Soulera becoming a recognizable, talked-about product in its category