Pardot Specialist / Consultant

As a Pardot Specialist/Consultant at TransFunnel Consulting, you will play a key role in designing, executing, and optimizing Pardot marketing automation campaigns. Your responsibilities will include: - Managing lead nurturing, segmentation, scoring, and drip campaigns. - Integrating Pardot with Salesforce CRM and ensuring smooth data synchronization. - Building and managing email campaigns, landing pages, and forms. - Tracking, analyzing, and reporting campaign performance to measure ROI. - Ensuring compliance with data protection regulations (GDPR, CAN-SPAM, etc.). - Collaborating with sales and marketing teams to align lead generation and pipeline growth strategies. - Training internal teams on Pardot best practices and functionalities. - Staying updated with Pardot product updates and marketing automation trends. To excel in this role, you should have: - 3-6 years of hands-on experience with Pardot (Marketing Cloud Account Engagement). - Strong knowledge of marketing automation, lead management, and campaign execution. - Proficiency in Salesforce CRM and Pardot integrations. - Solid understanding of email marketing best practices and deliverability. - Strong analytical and reporting skills. - Excellent communication and collaboration skills. Preferred qualifications include: - Salesforce/Pardot certifications (Pardot Specialist, Pardot Consultant). - Experience with HTML/CSS for email template customization. - Prior experience in B2B SaaS or digital marketing environments. TransFunnel Consulting, a HubSpot Diamond Partner agency in India and SEA, specializes in providing end-to-end marketing automation solutions. They focus on automating repetitive tasks to allow businesses to concentrate on more critical activities. The company offers competitive compensation based on experience and skills. If you are passionate about business development and want to contribute to a company with a strong culture of collaboration and innovation, TransFunnel Consulting is the place for you. Join us in our mission to help businesses grow through advanced MarTech solutions and marketing automation strategies. To apply, share your details at hr@transfunnel.com or call +91 9773337696 for job-related queries.,