Panel Manager - Market Research

Job Description

The purpose of this role is to build and manage panel/community for market research activities by recruiting, retaining, incentivizing, and liaising with the members of research panels and communities. Job Description: We are seeking an organized and detail-oriented Research Panel Manager. The ideal candidate will be responsible for building and managing a panel of participants for our UX research studies. This role involves recruiting, screening, and maintaining a diverse and engaged panel of users to ensure we gather valuable insights to improve our products. Key Responsibilities: - Panel Recruitment: Cordinate with suppliers and field recruiters to verify and recruit participants for panel, through various channels. - Screening and Selection: Review, build, and optimize screening criteria and ensure recruited participants meet the criteria. - Panel Management: Maintain the database of panel members, ensuring their information is up-to-date and accurate. - Communication: Regularly communicate with panel members to keep them engaged and informed about upcoming studies. - Scheduling: Coordinate and schedule participants for research sessions, ensuring a smooth and efficient process. - Incentive Management: Manage the distribution of incentives to participants in a timely and fair manner. - Compliance: Ensure all recruitment and research activities comply with relevant privacy and ethical guidelines. - Collaboration: Work closely with UX researchers and other stakeholders to understand their needs and provide the right participants for their studies. - Reporting: Track and report on recruitment and panel engagement to inform future strategies. Maintain the panel performance metrics on daily basis. Qualifications: - Experience: Proven experience in participant recruitment, panel management, or a related field. - Skills: Strong project management skills. Excellent communication and interpersonal skills. - Technical Proficiency: Familiarity with panel database management and scheduling tools. - Attention to Detail: High level of accuracy and attention to detail in managing participant information. - Problem-Solving: Ability to troubleshoot and resolve issues related to participant recruitment and scheduling. - Team Player: Ability to work collaboratively with cross-functional teams. Note: - 5+ years experience in related field. - End-to-End panel management experience. - Familiarity in managing Global, NA, EU, and IN based panels. - Experience working with US based clients. - Familiarity with UX research and methodologies. - Open to support GMT/EST shift. Location: Mumbai Brand: Merkle Time Type: Full time Contract Type: Permanent