Pan India Sales Manager - Snacks

Office Location -

Wording Days

Website:

Reports to :

Role Overview

PanIndiaSales Manager Modern Trade

The ideal candidate must have a proven track record in building and managing strong relationships with key MT chains (Dmart, Reliance Smart Bazaar, Natures Basket, Star Bazaar, Metro etc.)

Key Responsibilities

Modern Trade (MT) Sales & Business Development

• Develop and implementPan-IndiaMT sales strategy for FMCG Food products.
• Leverage strong connects with buying heads, category managers, and decision-makers across top MT chains.
• Drive listing, placement, and promotions with national and regional MT accounts.
• Ensure regular business reviews with key accounts and negotiate annual contracts, margins, schemes, and joint business plans (JBPs).

Revenue & Growth Targets

• Achieve monthly, quarterly, and annual sales & revenue targets.
• Monitor and drive sell-in and sell-out numbers across MT stores.
• Ensure SKU-wise visibility and secondary sales growth.

Team & Channel Management

• Lead and manage regional MT sales teams and merchandisers acrossIndia.
• Provide guidance on account management, promotions, and in-store execution.
• Coordinate with distributors/CFAs to ensure smooth supply chain operations.

Promotions & Merchandising

• Plan & execute in-store activations, sampling, displays, and festival campaigns.
• Ensure planogram adherence, shelf space optimization, and brand visibility.
• Work with the marketing team to align national campaigns with MT promotions.

Business Analytics & Reporting

• Track sales performance, ROI of promotions, and competitor activity.
• Analyse market trends, customer insights, and develop corrective strategies.
• Provide weekly/monthly reports to management on sales performance.

Key Skills & Competencies

• Strong and established network withPan-IndiaMT chains.
• Deep knowledge of FMCG Food sales dynamics, pricing, and promotions.
• Strong negotiation, relationship management, and leadership skills.
• Analytical mindset with ability to derive insights from sales data.
• Willingness to travel extensively acrossIndia.

Qualifications & Experience

• Graduate / MBA in Sales, Marketing, or Business.
• 1012 years of FMCG sales experience, with at least 5+ years in Modern Trade leadership roles.
• Proven track record of scaling FMCG Food brands in MT at aPan-Indialevel.