PAID PERFORMANCE MANAGER

Job Title: Paid Performance Manager Department: Marketing Location: Mumbai Reports To: Head of Digital Marketing / CMO Job Overview: We are seeking a data-driven and strategic Paid Performance Manager to lead and optimize our paid media campaigns across digital channels. The ideal candidate will have hands-on experience managing performance marketing across platforms such as Google Ads, Meta (Facebook/Instagram) LinkedIn, and programmatic display. You will be responsible for driving customer acquisition, improving ROI, and scaling our paid media investments efficiently. Key Responsibilities: Develop, implement, and optimize multi-channel paid media campaigns (PPC, display, paid social, video, etc.) Manage ad spend and performance budgets, ensuring KPIs (CPA, ROAS, CTR, CPC) are met or exceeded Conduct ongoing A/B testing and audience segmentation to improve campaign efficiency Collaborate with creative and content teams to develop compelling ad creatives and copy Track, analyze, and report on campaign performance, generating actionable insights Leverage analytics tools (e.g., Google Analytics, Looker, Tableau) to measure full-funnel performance Stay up-to-date with digital marketing trends, platform updates, and emerging technologies Identify new growth opportunities and performance channels Manage relationships with agencies, vendors, and advertising platforms Job Type: Full-time Pay: ₹25,000.00 - ₹45,000.00 per month Schedule: Day shift Experience: paid performance: 5 years (Preferred) Work Location: In person