Paid Media Specialist

Job Description

About the Role: We are seeking a highly analytical and results-driven Paid Media Analyst to manage our paid media budget across India and proven ability to optimize conversion rates and maximize ROI on ad spend. What will you do: - Paid Media Strategy: Plan, execute, and optimize performance-driven campaigns to achieve business goals across India. - Budget Optimization: Manage and allocate budgets efficiently to maximize ROI and achieve key performance indicators (KPIs). - Market Expansion: Leverage insights to expand and optimize campaigns in key markets - Performance Analysis: Track, analyze, and report on key metrics to identify opportunities for continuous improvement. - Channel Management: Oversee campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other programmatic platforms. - A/B Testing & CRO: Run experiments to improve ad performance, including creative testing, audience segmentation, and landing page optimization. - Stakeholder Collaboration: Work closely with the Marketing, Sales, and Data teams to align paid media efforts with broader business objectives. - Agency & Vendor Management: Coordinate with external agencies and vendors to enhance campaign performance and scale operations. - Trend Monitoring: Stay updated on industry trends, algorithm changes, and new opportunities to keep CleverTap at the forefront of paid media strategies. What are we looking for Must have - 2+ years of experience managing paid media campaigns, preferably in B2B/SaaS industries. - Hands-on experience with Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic platforms. - Proven track record of increasing conversion rates and improving ad performance. - Proficiency in analytics tools such as Google Analytics, Looker, or similar BI platforms. - Strong project management skills and the ability to work in a fast-paced, cross-functional environment. - A hands-on approach with a strategic mindset and an eagerness to drive performance improvements. Good to have: - Experience with SaaS or B2B marketing campaigns. - Familiarity with attribution models and lead generation strategies. - Basic knowledge of SEO to complement paid media efforts. Who you will report to: Director - Digital Marketing Why join us - Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation. - You are passionate about technology and its impact on the high-growth mobile technology space - Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide. - Flourish in an Environment that Nurtures Growth and Curiosity Learn More Get to know us better before you apply! Check out our product documentation, blog, and customer stories to see how we work and what we value. - Clever.AI - Blogs - Redefining Customer Engagement in the AI Era - TesseractDB - CleverTap Product Demo About CleverTap: CleverTap is the leading all-in-one customer engagement platform, trusted by over 2,000 global brands including marquee Fortune 500 companies to deliver personalized experiences at scale. Recognized as a leader in customer engagement by Forrester and Gartner, and ranked among G2 s Top 10 Best Software Companies in India, we empower brands to build long-lasting customer relationships. At the forefront of our innovation is Clever.AI , driving the next wave of AI-powered engagement. With Clever.AI , brands can stay ahead in a rapidly evolving market, creating deeper connections that spark loyalty and growth. Underpinning Clever.ai is TesseractDB , our purpose-built, 11-patent data platform designed for speed and cost efficiency in customer engagement. Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap is headquartered in San Francisco, with offices in Seattle, Toronto, Vancouver, London, S o Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Gurgaon, Singapore, Ho Chi Minh City, Manila, and Jakarta. For more information, visit https://clevertap.com/ or follow us on Linkedin and X. Join us in shaping the future of engagement. CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.