Paid Media & Performance Manager

Job Title: Paid Media & Performance Manager

Location: Coimbatore

Job Type: Full-Time

Department: Digital Marketing

About Us:

Mevive is a rapidly growing B2B food products company that supplies high-quality food products to distributors, wholesalers, retailers, and food service providers nationwide. We're focused on innovation, sustainability, and helping our customers succeed.

Position Overview:

Ads Manager

You will develop, execute, and manage paid campaigns on platforms such as LinkedIn, Google Ads, Meta (Facebook/Instagram), and relevant industry publications. A strong understanding of B2B marketing, buyer journeys, and performance metrics is essential.

Key Responsibilities:

• Plan, execute, and manage paid advertising campaigns across digital channels (Google Ads, LinkedIn, Meta, programmatic, trade networks).
• Develop audience targeting strategies tailored to B2B segments: food distributors, wholesalers, food service providers, etc.
• Collaborate with sales and marketing teams to align ad strategy with lead generation and revenue goals.
• Conduct A/B testing on creatives, messaging, and landing pages to improve campaign performance.
• Track, analyse, and report on campaign KPIs (CPL, CTR, ROAS, etc.).
• Optimize ad spend to maximize ROI and minimize CAC.
• Stay current on industry trends, ad platform updates, and competitor activity.
• Work with designers and copywriters to develop compelling creative assets.
• Manage remarketing and lookalike audiences to nurture prospects.

Requirements:

• 3–5+ years of experience managing paid ads in a B2B environment (experience in food/beverage industry preferred).
• Proven track record of generating high-quality leads through digital ads.
• Proficiency in Google Ads, LinkedIn Campaign Manager, Facebook Business Manager, and analytics platforms.
• Strong analytical skills and experience with attribution and conversion tracking.
• Deep understanding of B2B marketing funnels and long sales cycles.
• Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo).
• Excellent communication, project management, and collaboration skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications:

• Knowledge of SEO and content strategy integration with paid ads.
• Familiarity with trade publication ads or native advertising in the food industry.

What We Offer:

• Competitive salary + performance bonuses
• 401(k) with company match
• Flexible work environment
• Opportunity to grow within a fast-paced, expanding company