Paid Media (Location - Kolkata)

Job Overview: As a Paid Media Advertising Analyst, you will play a crucial role in optimizing and managing digital advertising campaigns across various platforms.

You will be responsible for analyzing data, identifying trends, and providing actionable insights to enhance the performance of paid media initiatives.

This role requires a combination of analytical skills, strategic thinking, and a deep understanding of digital marketing channels.

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Monitor and adjust campaign budgets, bids, and targeting parameters to achieve performance goals.
• Data Analysis: Analyze campaign performance data to identify key trends, opportunities, and areas for improvement. Utilize analytics tools to generate regular reports and provide insights into key performance indicators (KPIs).
• Keyword and Audience Research: Conduct thorough keyword research to identify relevant and high-performing keywords for search campaigns. Define and refine target audience segments for various campaigns based on market research and performance data.
• Ad Copy and Creative Testing: Collaborate with the creative team to develop compelling ad copy and visuals. Conduct A/B testing to optimize ad creatives for maximum engagement and conversions.
• Competitor Analysis: Monitor competitor activity and industry trends to stay informed about the competitive landscape. Implement strategies to gain a competitive edge in the digital advertising space.
• Conversion Rate Optimization (CRO): Work closely with the marketing and web development teams to improve landing page performance and overall conversion rates.
• Implement A/B testing and recommend changes to enhance user experience and drive conversions.
• Budget Management: Manage advertising budgets effectively to achieve maximum ROI. Provide recommendations for budget allocation based on performance insights.
• Collaboration and Communication: Collaborate with cross-functional teams, including marketing, sales, and creative, to align paid media strategies with overall business goals.
• Clearly communicate campaign performance, insights, and recommendations to stakeholders.

Qualifications:

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• Proven experience in managing paid media campaigns across platforms.
• Strong analytical skills with proficiency in data analysis tools and platforms.
• Knowledge of digital marketing trends, best practices, and industry developments.
• Excellent communication and presentation skills. Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.