Paid Ads Specialist – Meta Ads

Location:

Experience:

Department:

About the Role

Paid Ads Specialist

Key Responsibilities

• Plan, create, and manage

  paid ad campaigns

  across

  Meta platforms

  (Facebook, Instagram).
• Develop

  audience strategies

  – interest-based, behavioral, lookalike, and retargeting campaigns.
• Write

  ad copies

  , choose creatives, and coordinate with the design team for campaign assets.
• Manage

  daily budgets

  , track performance, and optimize campaigns for best CPA/ROAS.
• Set up and monitor

  Meta Pixel

  ,

  Conversion API

  , and custom event tracking.
• Conduct

  A/B testing

  for creatives, audiences, and placements to improve performance.
• Generate and analyze

  campaign reports

  to identify insights and present recommendations.
• Stay updated with

  Meta algorithm changes

  , ad policies, and platform innovations.
• Collaborate with content, design, and analytics teams to align campaign goals with overall marketing objectives.
• (Optional, if multi-platform): Assist in expanding paid media strategy across

  Google Ads, LinkedIn Ads, or YouTube

  .

Key Skills & Requirements

• Proven experience managing

  Meta Ad Campaigns

  (Lead Generation, Conversion, Brand Awareness).
• Strong understanding of

  Facebook Ads Manager

  ,

  Business Suite

  , and

  Meta Analytics

  .
• Knowledge of

  Pixel setup

  ,

  CAPI

  , and data tracking tools (Google Analytics, Tag Manager).
• Analytical mindset with experience in

  performance reporting and optimization

  .
• Creative eye for ad copywriting and visual storytelling.
• Ability to handle multiple campaigns simultaneously and meet deadlines.
• (Preferred) Agency background or experience managing multiple brands.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Certification in

  Meta Blueprint

  is a plus.

KPIs / Performance Metrics

• Cost per Lead (CPL) / Cost per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Conversion Rate
• Ad Quality & Engagement Metrics