Paid Ads Specialist

Experience:

Market Focus:

Company:

results-driven Paid Ads Specialist / Performance Marketing Expert

exclusively with Australian clients

• Plan, execute, and optimize

  Google Ads

  campaigns (Search, Display, Performance Max, YouTube)
• Manage and scale

  Meta Ads

  (Facebook & Instagram) campaigns
• Handle

  AU-focused keyword research

  , audience targeting, and ad copy optimisation
• Monitor KPIs such as

  ROAS, CPA, CTR, conversions, and spend efficiency

• Perform

  A/B testing

  on creatives, audiences, and landing pages
• Analyse performance reports and provide

  clear, actionable insights

  to clients
• Ensure campaigns comply with

  Australian advertising standards

• Collaborate with SEO, design, and content teams for integrated campaigns

• Minimum 2 years of hands-on experience

  in Paid Ads / Performance Marketing
• Proven experience managing

  Australian client accounts

• Strong expertise in

  Google Ads

  and

  Meta Ads

• Solid understanding of the

  Australian digital advertising market

• Experience with

  conversion tracking, GA4, and Meta Pixel

• Ability to manage budgets and optimise campaigns for profitability
• Strong analytical and problem-solving skills
• Excellent communication and reporting skills

• Experience working with

  service-based and e-commerce businesses in Australia

• Knowledge of

  local AU competitors and industry benchmarks

• Familiarity with tools like

  Google Tag Manager, Looker Studio, or Hotjar

• Agency-side experience

• Work on

  Australian market-focused campaigns only

• Exposure to

  high-value international clients

• Performance-driven, growth-focused work culture
• Opportunity to scale accounts and grow into a

  senior performance role

• Competitive compensation based on experience