Paid Ads Specialist

We are seeking a driven and experienced Paid Ads Specialist (Google Ads) who has worked with international e-commerce brands, ideally in the USA market. The ideal candidate must be hands-on with campaign setup, optimization, reporting, and scaling performance-driven ads. This role is ideal for someone who understands e-commerce growth metrics such as ROAS, CPA, CTR, AOV, and conversion optimization.

Key Responsibilities

• Plan, build, manage, and optimize campaigns across:
• Google Search
• Google Shopping
• Performance Max
• Display & Remarketing
• YouTube Ads
• Manage Google Merchant Center, product feeds, and policy compliance.
• Perform keyword research, competitor analysis, audience segmentation, and bidding optimization.
• Execute strategy to improve ROAS, reduce CPA, and scale profitable campaigns.
• Monitor campaign KPIs daily and implement continuous improvements.
• Coordinate with the design and content teams for ad creatives, video briefs, and landing page improvements.
• Implement proper tracking using GA4, Google Tag Manager, UTM structures, and conversion APIs.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Stay updated with Google Ads trends, platform changes, and best practices.

Requirements

• 4–5 years of proven hands-on experience managing Google Ads for international e-commerce brands.
• Must have experience working for the USA market (mandatory).
• Prior experience handling Google Shopping and Performance Max for e-commerce stores.
• Strong understanding of:
• Conversion funnels
• Retargeting strategies
• Customer acquisition costs (CAC)
• ROAS-driven scaling
• Experience with:
• Google Merchant Center
• GA4
• Google Tag Manager
• Shopify (preferred)
• Strong analytical mindset with the ability to interpret data and make strategic decisions.

Preferred Skills

• Experience in apparel / clothing / fashion brands.
• Familiarity with CRO (conversion rate optimization) and A/B testing.
• Experience managing large budgets ($10K–$100K/month+).

Job Type: Full-time

Pay: ₹40,000.00 - ₹70,000.00 per month

Application Question(s):

• Have you managed campaigns for USA-based e-commerce brands?
• Do you have experience in Shopping campaigns?

Language:

• English (Required)

Location:

• Mohali, Punjab (Required)

Work Location: In person