Opening for Regional Head (West) - BTL & Activation with an experiential marketing agency in Mumbai

JD :-

Key Responsibilities :-

• Strategy & Planning :-
• Develop and execute BTL & activation strategies tailored to the regional market.
• Identify key consumer touchpoints and innovative engagement tactics.
• Align activations with brand objectives, ensuring maximum ROI.
• Campaign Execution & Management :-
• Oversee on-ground activations, promotions, roadshows, retail branding, and corporate events, shopper’s marketing, turn key projects and exhibitions.
• Manage vendor partnerships for fabrication, event setup, and logistics.
• Ensure flawless execution with a focus on quality, timelines, and cost-efficiency.
• New Business Development :-
• Identify and pursue new business opportunities to expand the company’s regional footprint.
• Develop relationships with potential clients, brands, and corporate partners.
• Create and pitch BTL & activation solutions to prospective clients.
• Client Servicing & Relationship Management :-
• Manage and nurture existing client relationships to ensure satisfaction and long-term engagement.
• Act as the key point of contact for clients, providing strategic insights and solutions.
• Work closely with the creative and execution teams to deliver tailored brand experiences.
• Team Leadership & Collaboration :-
• Lead and mentor a regional activation team (field teams, project managers, and vendors).
• Work closely with brand teams, creative agencies, and internal stakeholders.
• Ensure seamless coordination between sales, marketing, and operations.
• Financial & Performance Management :-
• Develop and manage regional BTL budgets effectively.
• Track KPIs, consumer engagement metrics, and campaign effectiveness.
• Provide post-campaign reports, insights, and recommendations.
• Market Insights & Innovation :-
• Stay updated with industry trends, consumer behaviour, and competitor activations.
• Explore new formats, technology-driven activations (AR/VR, digital integration), and partnerships.
  

Key Requirements :-

• Experience in BTL, experiential marketing, activations, or event management.
• Regional Exposure: Experience managing multi-city or regional BTL campaigns.
• Industry Network: Strong relationships with vendors, event agencies, and brand partners.
• Leadership Skills: Ability to lead cross-functional teams and drive high-impact activations.
• Tech & Digital: Understanding of digital integrations in BTL (social media amplification, QR activations, etc.).
• Budget Management: Hands-on experience in planning and tracking campaign spends.
• Flexibility: Willing to travel extensively for on-ground activations.
• New Business Development: Proven track record in identifying and converting new business opportunities.
• Client Servicing: Strong skills in account management and customer relationship building.
  

Preferred Background :-

• Candidates from BTL agencies, event marketing firms, media agencies, or FMCG/automobile brands with strong activation experience.
• Prior experience working with retail, telecom, consumer electronics, fintech, automotive, or beverage brands is a plus.
  

Current CTC

Notice Period

• Client Servicing
• New Business Development (clients onboarded)
• BTL & Activations :
• Categories of clients worked with (FMCG/ automobile brands/ retail, telecom/ consumer electronics/ fintech/ beverages) :