Online Reputation Marketing

Welcome to Policybazaar’s official LinkedIn page. We believe in insurance for all, and we drive it through unbiased information and time-efficient processes for all Indian customers. As India's largest insurance brokers, we consider it our responsibility to be every Indian customer's one-stop portal for protection against death, disease and disability -- as well as for mindful investment planning. We understand customers' anxiety about claim settlement, so we offer 24x7 online support, on-ground support, as well and even host special claim samadhan events where stuck claims can be reopened and resolved instantly. Our mission, in keeping with IRDAI's inspiring vision, is Har Family Hogi Insured by 2047.

Job Role: Social Media and ORM Specialist:

Responsibilities:

● Write, edit and publish engaging posts for various social networks, including Facebook, Twitter

and Instagram and email campaigns (Content management)

● Optimize social media posts (language, tone, message) based on our target audience’s

behaviours (SMM)

● Select appealing images and videos to complement text and work with design team to develop

visually appealing content

● Track and report on social media insights (traffic, engagement, shares, conversion rates)

● Apply advertising techniques to boost brand awareness, like promotions and competitions

● Respond to questions and comments on our social media pages in a timely and accurate manner

(ORM)

● Respond to questions and comments on our website’s forum in a timely and accurate manner

● Co-ordinate with relevant teams within the company to provide best solutions and experience to

the customer.

● Create and maintain an up-to-date Knowledge-Base of FAQs so that user queries can be

answered quickly with consistent quality standards.

Skills Required:

● MS-Office

● Basic Image and Graphic Editing (Canva, Tweetdeck)

● Familiarity with social media like Twitter, Instagram, FB, Blogging

● Understanding of Search Engine Marketing / Optimization

● Familiarity with Popular Blogging platforms like Wordpress, Blogger, Medium etc.

● Social Media and Email Campaign Management

Desired Domain Experience:

● Familiarity / Enthusiasm about finance and insurance

● Experience in Content development and Social media messaging

● Experience with ORM / Customer Success will be a plus

Candidate Profile:

● Bachelor’s Degree in Marketing, Communications or related field

● 1-2 years of related work experience preferably in finance/ insurance domain. However, relevant

experience from other domains will also be considered

● Loves interacting with customers online

● High energy and Initiative

● Ability to interact with people across the organizational hierarchy

● Diligent and organized while maintaining the ability to work in an environment of rapidly

changing priorities

● Commitment to deadlines and high ownership of result

● Ability to multi-task and context switch

● Self-starter and quick learner

● Creative thinker

● Excellent written and spoken English skills