Online Marketing Specialist – E-commerce

Job Title: Online Marketing Specialist – E-commerce
Location: Bhopal
Job Type: Full-Time
Experience Required: 3–4 Years
Industry: E-commerce / Online Retail

Job Summary:

We are looking for a results-oriented Online Marketing Specialist with 3–4 years of experience in digital marketing for e-commerce platforms. The ideal candidate should have excellent knowledge of email marketing, Facebook and LinkedIn marketing, and a proven ability to generate high-quality leads. They should also have experience in converting vendors and dealers through digital outreach and marketing automation.

Key Responsibilities:

• Plan and execute targeted campaigns across Facebook, LinkedIn, Instagram, and other digital platforms
• Design and implement effective email marketing campaigns to engage prospects, generate leads, and onboard vendors and dealers
• Identify, target, and convert vendors and dealers using strategic digital communication and lead nurturing funnels
• Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Create compelling ad creatives and promotional content in coordination with the content and design teams
• Monitor and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager
• Work on SEO strategies to improve website ranking and organic traffic
• Drive consistent lead generation through multiple channels including social media, email, and paid campaigns
• Track ROI, campaign KPIs, and provide actionable insights for continuous improvement

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or Digital Media
• 3–4 years of experience in digital marketing, specifically for e-commerce platforms
• Strong hands-on experience in email marketing platforms like Mailchimp, Sendinblue, or Klaviyo
• Proven expertise in Facebook Ads, LinkedIn campaigns, and online lead generation
• Knowledge of how to convert vendors and dealers through digital outreach
• Proficiency in using SEO tools (SEMrush, Ahrefs), Google Analytics, and campaign management dashboards
• Excellent written and verbal communication skills
• Strong analytical, negotiation, and project management abilities

Preferred Qualifications:

• Google Ads or Meta Certified Professional
• Experience with Shopify, WooCommerce, or similar CMS platforms
• Familiarity with CRM and marketing automation tools
• Ability to run A/B testing and optimize conversion funnels

Joining: Immediate.

Job Type: Full-time

Pay: ₹16,000.00 - ₹30,000.00 per month

Work Location: In person