Offline Marketing Executive

What will you do: (Job responsibilities)

1.      Manage the creative and execution process of all marketing collaterals i.e. ideation, designing and final production

2.      Create a complete repository of vendors from various categories i.e. paper printing, merchandising, event production, signages (internal and external)

3.      Handle media buying and planning as per the allocated marketing budget of different media platforms like Print, Radio, OOH

4.      Manage the complete execution of any events planned by the organization

5.      Explore opportunities for brand tie-ups

6.      Maintain the marketing inventory

7.      Strategize and devise interesting offline marketing campaigns with the objective of increased brand awareness, consideration and recall

8.      Handle the sampling of hospital inventory collaterals

9.      Scout for possible event partnership or event association opportunities

What we’re looking for: (skills and experience)

·      1- 2 years of experience in marketing. Healthcare industry would be added edge.

·      Strong exposure to B2C marketing campaigns.

·      Expertise in vendor management & offline marketing strategies.

·      A subject matter expert in creating & managing marketing collaterals.

·      Proven experience in planning & executing ATL/BTL activities.

·      A flair for language - impeccable spoken & written English is non- negotiable.

·      The candidate should have a flair for detailing and execution of signages, in-hospital branding

·      The candidate should have a diverse vendor experience across developing collaterals, signages, stationery, event collaterals and merchandise.

·      The candidate should have experience in managing leads or footfalls.

·      Should have experience in managing lead dashboard

·      The candidate should have good relations with media organizations and media agencies to avail benefit of good rates while buying media

Good to have: (Bonus qualification)

Healthcare industry

Education:

Masters degree in marketing is preferable.

Location