New Product Development Specialist

We are seeking a proactive and detail-oriented NPD Executive with 3–5 years of hands-on experience or working in a team that has taken a product from concept to shelf. This role is perfect for someone who thrives in diligent environments and wants be key contributor/instrumental in taking a product from concept to ideation.

Why Join us?

If you’re someone who thrives on ownership and wants your work to truly matter, this is the place for you. You’ll collaborate directly with founders who value your input and give you the space to lead, experiment, and grow. Here, your ideas won’t just sit in a deck — they’ll turn into real products on real shelves. You’ll be part of key decisions, move fast, learn constantly, and see the direct impact of your work in the market.

Roles & Responsibilities:

Recipe development and reformulation

• Interpret the briefs ensuring innovative and technologically sound product designs are generated in line with customer expectations, operational constraints and commercial needs of the business.
• Execute product development from concept to shelf: formulation, trials, feasibility studies, and scale-up.
• Design and execute product experiments with a clear understanding of expected outcomes.
• Maintain thorough documentation of trials, specifications, and improvements.
• Conduct research on functional ingredients and global trends to fuel innovation.
• Monitor early market feedback and coordinate any necessary product adjustments.

Cross-functional Collaboration

• Work with external agencies for product development.
• Collaborate with external labs, co-manufacturers, and packaging vendors as needed.

Costing & Commercial Viability

• New product costings including determination of costs for ingredients.
• Work closely with manufacturing and supply chain teams to ensure feasibility and cost-effectiveness.

Regulatory & Compliance

Ensure all formulations and packaging comply with FSSAI standards and labelling regulations.

Skills and Experience:

• Well-versed in FSSAI regulations, food safety compliance, and labelling standards.
• Practical experience with design of experiments (DoE) and hands-on prototyping.
• Prior work on beverage products will be a strong advantage.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Strong grasp of nutrition science and clean label formulation principles.
• Comfortable navigating the fast-paced, iterative nature of startup environments.
• Brings a builder’s mindset – naturally curious, adaptable, and execution-driven.