National Sales Manager

Job Description: National Sales Manager, Mysore Dear all, We would like to introduce ourselves as Ivantage HR Consultants . We have a vacancy in a 1,200 Cr turnover FMCG manufacturing company for the post of National Sales Manager under the Sales & Business department located at Mysore . The following are the details for your reference. Role Summary: Responsible for Sales, Distribution & Business Development of Ripple Division across India. Qualification: Management Graduate from reputed Institutes Experience: 1.12+ years experience in sales & distribution, FMCG business ONLY 2.Multiregional exposure is distinct advantage; South Market is must, plus experience in other regions 3. Experience in building systems & processes in larger distribution network preferred 4. Multiple Regional experience as RSM or ZSM or already Head sales or NSM for a mid-size FMCG company may apply . 5. Category Experience: Home Dcor, Aromatherapy 6. Must have worked in multi locational distributors and stores network. Desired skills: Functional 1. Distribution and display leadership support to Regional team 2. Contribute in creating the correct 'Go to Market' model, determine town and outlet penetration suitable for current and future business growth in specific regions 3.Develop and execute Demand Generation Marketing initiatives in coordination with HQ, RSMs or ASMS and successfully percolate the same right up to the Front line across regions 4. Sales Force Automation Management 5. Setting and Executing Display Norms across of Source of Business (Outlet Type) 6. KRA Metrics Management of the Sales Team 7. Build Hospitality and Corporate business through a focused approach. Behavioral 1. Demonstrate strategic leadership, customer orientation, company values, ethics and pride through exemplary behavior Roles & responsibilities: 1. Responsible for achievement of volume or value targets by Monthly, Quarterly and Yearly goals for total region with direct responsibility of domestic channel including General Trade of large towns and Small Distribution towns. 2. Achieve execution excellence through proper planning, monitoring and chasing the set objectives - Primary & Secondary Sales o To direct the Sales team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the same geographically, monthly, weekly & daily targets . o To motivate & direct Sales team to establish coverage, distribution and display objectives to meet & exceed sales targets o To plan and implement local sales promotion in consultation with marketing and trade marketing teams. Analyze data to gauge effectiveness of key activities and promotions through a pre-agreed control panel 3. Develop and implement the Distributor Health check & Standardize the distributor selection process 4.Develop & monitor coverage, productivity, visibility, Must Sell SKU benchmarks - analyze stock movement/availability 5.Develop & evaluate BTL Initiatives, Ideation of BTL collaterals, Visibility Benchmarks - Execute display and merchandising guidelines in all network; develop display aids and local vendors in respective regions 6.Have a clear focus on channels like Institutions, Modern Trade, Digital, CSD to build Distribution, Visibility and volumes. Implement Key Account Management Program for respective channels 7. Facilitate deliver of targeted training for front line sales team in retail channel 8.Manage Advertising & Promoting budgets across regions 9. Timeliness of Reports, ensure robust tracking for Field Force Productivity Metrics 10.Secure key sales information from field sales and present business analytics and findings through planned reviews to Leadership Team on monthly basis 11.Recruit, Develop & Retain Quality Manpower