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National Lead - Digital Platforms

National Lead - Digital Platforms

Bajaj Finance

10 - 15 years

25 - 30 Lacs

pune

Posted:21 hours ago| Platform:

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Skills Required

appraisal domain knowledge project management people management media it content strategy content management marketing media management data systems design coaching clickthrough seo user engagement publishing martech

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Purpose
To setup and run Bajaj Finservs Social Commerce Playbook on 1 Social Media Platform (Youtube/Meta)Duties and Responsibilities 1. STRATEGY Building Platform Strategy Meta is one of the top 3 social media channels in the world. Build a platform strategy that gives Bajaj Finserv dominance in the consumers share of content consumption on Meta platform. The strategy framework should stem from deep understanding of consumer content consumption habits on the platform and knowledge of Bajajs product offering and finding the best fit. 2. DOMAIN KNOWLEDGE Discoverability Understanding Metas algorithms well to ensure our content has maximum reach and engagement both organic and inorganic Content Framework Building the right content mix in terms of formats and topics to maximize reach , engagement and watch time for users. Metrics Framework Knowledge of the right metrics to measure to assess content performance, user engagement and traffic conversion Media Management Framework Strong understanding of how Meta campaigns work and optimisation techniques to achieve the desired business goals 3. CUSTOMER JOURNEY MANAGEMENT

Each stimulus that we put out there in the form of content should positively impact either 1. Community building or 2. Traffic to Bajaj Finserv assets (Web and App)

Build a plan to optimize for the right customer funnel from discovery to engagement to clickthrough to owned assets to conversion.

Design and execute robust customer journey funnel management

Content Strategy: Planning, designing, creating, editing, and publishing relevant social content for various businesses of BFL

Content Definition: Defining specific content requirements to fulfil the business requirements

Content Roadmaps: Developing and maintaining content roadmaps that allow for short, mid, and long-term objectives.

Define Quality Guidelines and set up processes: Review content for the platform to confirm alignment with the quality standards. Ensure that content efforts align with the overall objective of the foundation.

Content Partnerships: Identifying, reviewing and surfacing potential influencers, vendors and partners for the required content.

Content Strategy alignment: Aligning with emerging global standards and models around content

Content Development: Developing world-class, differentiated content directly, through teams, vendors, and partnerships.

Engage deeply with businesses to understand business-specific consumer personas and value propositions

Videos are the dominant form of content consumption currently, having overtaken images and text on social media. They are judged on their ability to get love from consumers- more people like and share our content- more love it will get

Understand pulse of consumers and what kind of videos works for them and put out stellar viral-worthy video content: number of video views we are able to generate is a key input metric.|5. COMMUNITY BUILDING

Build a sticky and loyal subscriber base of consumers that follow our channel for content

Deeply understand consumer interests and develop community building strategy

This community then forms the bedrock of our social commerce strategy that we will be able to harness to drive traffic to our native assets (web and app)

Build Meta to be a strategic source of traffic growth and help establish Social commerce as the 3rd business engine after App and Web

Incorporate buy journeys seamlessly into content that delivers traffic to our entire business portfolio

Provide inputs on media campaigns to achieve the desired business results

Build an ecosystem of partners for content production, seo discoverability etc

Build relationships with MarTech partners to leverage their expertise of technology and systems and integrate with Social Commerce

Attract, recruit, and lead digital talent who will help drive connected goals by using a consultative and engaging style that encourages active listening, constructive dialogue, and gains commitment

Inspire and influence others to think differently, solve problems, and seize opportunities

Determine individual training needs & development plans to build expertise and enhance skills

Set objectives, conduct reviews, and close appraisal processes for the team as per timelines

Participate in selection process to identify the right talent at senior positions within the function

Identify organizational gaps within the marketing team to achieve company objectives. Plan, recruit, retain, and build capacity accordingly

Ensure continuous training of team on new technology/product/processes being adapted to ensure adequate implementation of change

Design professional growth plans for managing and retaining top performers and key leaders in the function

Integrate cross linked KRAs across the team to ensure ownership and smooth functioning

Direct and mentor the team to drive operation excellence throughout project implementation.

Hands-on project management collaborate with clients, media owners, agency partners and internal specialist teams to ensure all deliverables are met/launched on time with the experience.

What is the role of Meta within Social

What are the businesses that can be effectively serviced via Meta

What content and topics work on Meta

Which CX practices to bring for BFL and its subsidiaries and at what time to build the maturity curve of the practice

What measurement KPIs to measure at what customer touchpoints

Setting up a new vertical within a really large organization

Evangelizing Social mindset On Social, role of brand moves away from one-way communication to two-way conversations.

Evangelizing social metrics, Metrics of success are different on Social versus other typical well established business funnels.

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National Lead - Digital Platforms