Mobile App Product & Loyalty Program

Role & responsibilities Program Development & Strategy Own the product strategy and execution for our App Define, prioritize, and execute a product roadmap that aligns with business impact Gather requirements and prioritize features Oversee UI/UX and testing Collaborate with design, engineering, data, compliance, and medical experts to deliver world-class features Conduct market research and analyze user feedback to identify opportunities for product improvements and new features. Develop and maintain product documentation, including user stories, requirements, and specifications. Track app performance metrics, analyze data, and identify areas for optimization Scale patient-focused loyalty and rewards program that encourages continued engagement. Build loyalty journeys across digital touchpoints (app, portal, email, in-hospital). Continuously optimize reward structures and communication based on data insights. Qualifications: Bachelor's degree in Engineering/Marketing/Business 7+ years of total experience in a B2C mobile product management role, preferably from healthcare/health tech Proven ability to ship and scale mobile apps in sensitive or regulated industries Work closely with engineering, design, marketing, and other teams to ensure seamless development and alignment Comfortable working with clinical stakeholders and translating technical or medical concepts into user-first experiences Excellent communication, collaboration, and leadership skills Ability to work in a fast-paced environment and manage multiple projects simultaneously. Strong understanding of healthcare systems, patient journeys Proficient with CRM, Customer Engagement, and Martech tools Excellent communication, project management, and stakeholder collaboration skills. Qualification: Any Degree/Master's Experience: 6-9 Years Interested applicants can share their CVs @ tejaswita.s@motherhoodindia.com