Meta Ads Specialist

We are looking for a Meta Ads Specialist to plan, execute, and optimize advertising campaigns across Facebook and Instagram. The ideal candidate will be responsible for driving brand awareness, engagement, and conversions through paid social strategies. This role requires expertise in audience targeting, campaign optimization, and performance analysis.

Key Responsibilities

• Develop, launch, and manage paid advertising campaigns on Facebook and Instagram.
• Conduct audience research and create highly targeted ad sets based on demographics, interests, and behaviors.
• Optimize campaigns for CTR, engagement, conversions, and ROAS.
• Monitor campaign performance, generate insights, and provide weekly/monthly performance reports.
• Create engaging ad copy, visuals, and video concepts in collaboration with the design/content team.
• Implement A/B testing for creatives, copy, and audience targeting.
• Manage campaign budgets to maximize ROI and minimize CPA.
• Stay updated with Meta Ads policies, algorithm updates, and industry trends.
• Track conversions using Meta Pixel, Events Manager, and UTM parameters.
• Collaborate with the marketing team to align paid campaigns with overall digital marketing strategy.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
• 2–5 years of proven experience as a Facebook/Meta Ads Specialist or similar role.
• Strong knowledge of Meta Ads Manager, Business Manager, and Pixel tracking.
• Certification in Meta Blueprint is a plus.
• Experience in remarketing and lookalike audience targeting.
• Analytical skills with the ability to interpret campaign data and optimize accordingly.
• Proficiency in Excel/Google Sheets for reporting and analysis.
• Creative mindset with strong copywriting and visual communication skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Key Competencies

• Data-driven approach to decision-making
• Strong problem-solving and analytical abilities
• Creative thinking for ad campaigns
• Detail-oriented and highly organized
• Excellent communication and teamwork skills

What We Offer

• Competitive salary and performance bonuses
• Exposure to diverse industries and campaigns
• Growth and learning opportunities with the latest ad tools and trends
• Supportive and collaborative work culture

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Paid sick time

Work Location: In person