Meta Ads Specialist

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns across Meta platforms (Facebook, Instagram, etc.)
• Create and manage ad sets, targeting strategies, budgets, and bidding systems
• Develop ad creatives and copies in collaboration with the content and design teams
• Monitor ad performance daily and implement data-driven optimizations to improve ROI
• Conduct A/B testing on creatives, audiences, and placements
• Set up and manage Meta Pixel, custom conversions, and event tracking
• Analyze campaign performance using Meta Business Suite and Ads Manager reports
• Identify audience insights and trends to refine targeting strategies
• Prepare detailed weekly/monthly reports and present results to stakeholders or clients
• Stay updated on algorithm changes, ad policy updates, and best practices
• Ensure all campaigns comply with Meta’s advertising guidelines and brand standards

Requirements:

• Bachelor’s degree in Marketing, Digital Media, or a related field
• 1–3 years of hands-on experience running Meta Ads campaigns
• Strong understanding of Meta Business Suite, Ads Manager, and audience targeting tools
• Proven track record of successful lead generation and/or e-commerce campaigns
• Knowledge of campaign metrics such as CTR, CPC, ROAS, CPM, etc.
• Ability to create basic ad creatives using Canva or similar tools (preferred)
• Analytical mindset with strong problem-solving skills
• Ability to work independently and manage multiple projects simultaneously

Nice to Have:

• Certification in Meta Ads (Meta Blueprint)
• Experience in managing remarketing or funnel-based campaigns
• Knowledge of Google Ads or other PPC platforms

Job Types: Full-time, Permanent

Pay: ₹8,382.41 - ₹72,669.86 per month

Benefits:

• Leave encashment

Schedule:

• Day shift

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Meta Ads: 1 year (Required)

Work Location: In person