Meta Ads Specialist

Meta Ads Specialist Cureka (Wedjat Health Solutions)

• Campaign Strategy & Execution:

  Plan, launch, and optimize

  Meta Ads (Facebook & Instagram)

  for customer acquisition, retargeting, and retention.

• Audience Targeting & Segmentation:

  Build and optimize

  custom audiences, lookalike audiences, and interest-based segments

  for effective targeting.

• Ad Creative & Copywriting:

  Collaborate with the design and content teams to create compelling

  ad creatives, videos, and copies

  that drive engagement and conversions.

• Conversion Tracking & Attribution:

  Set up and manage

  Meta Pixel, CAPI (Conversions API), and event tracking

  for accurate performance measurement.

• Budget & Bid Management:

  Optimize budgets across campaigns to ensure the best possible

  Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS)

  .

• A/B Testing & Performance Optimization:

  Conduct A/B tests on creatives, copies, and landing pages to improve conversion rates.

• Data Analysis & Reporting:

  Track key performance metrics, generate reports, and provide actionable insights to improve campaign efficiency.

• Competitor & Market Research:

  Stay updated with trends in

  e-commerce marketing, ad placements, algorithm updates, and competitor strategies

  .

• Cross-Platform Retargeting:

  Work with the Google Ads and email marketing teams to develop cross-channel retargeting strategies.

Key Qualifications & Skills:

• 2-5 years

  of experience in running

  Facebook & Instagram Ads

  for e-commerce brands.
• Strong knowledge of

  Meta Business Manager, Ads Manager, and Audience Insights

  .
• Experience with

  Meta Pixel, CAPI, event tracking, and attribution models

  .
• Expertise in

  ad creative testing, funnel optimization, and data-driven marketing

  .
• Proficiency in using tools like

  Google Analytics, UTM tracking, and third-party analytics platforms

  .
• Strong analytical skills and experience in

  performance marketing, CAC (Customer Acquisition Cost), and LTV (Lifetime Value) calculations

  .
• Basic knowledge of

  Google Ads, or other paid social channels

  is a plus.
• Experience in the

  healthcare or wellness industry

  is a bonus.

What We Offer:

• Opportunity to play a key role in scaling an e-commerce brand in the healthcare space.
• A fast-paced, data-driven, and high-growth environment.
• Competitive salary with performance-based incentives.