Meta Ads Specialist [D2C]

Company Description

First Sight partners with retail and enterprise brands to address key challenges in discovery, conversion, and growth. We design scalable systems tailored for long-term impact rather than short-term campaigns. Specializing in performance marketing, marketplace expansion, conversion rate optimization, and cross-border go-to-market strategies, we help brands unlock new opportunities. Operating at the intersection of digital performance, user experience, and global growth, First Sight enables modern brands to expand confidently across regions such as India and MENA. Our expertise drives smarter, faster growth with a focused approach to success.

Role Description

This is a full-time remote role for a Meta Ads Specialist [D2C] at First Sight. The successful candidate will focus on designing and executing performance-driven Meta (Facebook and Instagram) advertising campaigns. Day-to-day responsibilities include campaign planning and strategy, ad creation and optimization, performance tracking, and data analysis to ensure continuous improvement and results. Additionally, collaboration with internal teams and clients will be essential to ensure alignment with brand goals and customer growth objectives.

Qualifications

• Strong expertise in Meta Ads management, including campaign setup, optimization, and scaling for performance-driven goals.
• Proficiency in data analysis tools and metrics tracking to interpret campaign performance and apply actionable insights.
• Experience managing direct-to-consumer (D2C) brands and a solid understanding of e-commerce marketing strategies.
• Knowledge of conversion rate optimization (CRO) and customer journey mapping to enhance user experiences.
• Outstanding communication and collaboration skills to align campaigns with brand strategies and cross-functional teams.
• Experience with Shopify or other e-commerce platforms is a plus.
• Bachelor’s degree or relevant certification in Marketing, Digital Advertising, or a related field.