Meta Ads & Google Ads Executive

About the Role:

Meta Ads & Google Ads Executive

You will be responsible for planning, executing, and optimizing paid campaigns to achieve ROI-driven results for diverse clients.

Key Responsibilities:

• Plan, execute, and manage paid campaigns on

  Meta Ads (Facebook & Instagram)

  and

  Google Ads

  .
• Perform

  keyword research, audience segmentation, and competitor analysis

  for campaign setup.
• Monitor daily campaign performance, optimize bids, budgets, and ad creatives to maximize ROI.
• Create and test ad copies, creatives, and landing pages for better performance.
• Track and analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
• Generate weekly/monthly performance reports and provide actionable insights.
• Stay updated with the latest ad trends, policies, and best practices.
• Collaborate with the design, content, and strategy teams to achieve client goals.

Requirements:

• Minimum 1 year of experience

  managing Meta Ads & Google Ads campaigns in an

  agency environment

  .
• Strong expertise in

  Google Ads (Search, Display, Shopping, Video/YouTube)

  .
• In-depth knowledge of

  Meta Ads Manager

  and campaign optimization strategies.
• Familiarity with

  Google Analytics, Tag Manager, Data Studio (Looker Studio), UTM tracking

  .
• Proven ability to manage multiple client accounts and deliver measurable results.
• Excellent analytical, problem-solving, and reporting skills.
• Certification in Google Ads / Meta Blueprint (preferred, but not mandatory).

What We Offer:

• Competitive salary package.
• Exposure to diverse clients and industries.
• Opportunity to work on high-budget campaigns.
• Career growth in performance marketing & strategy.
• A dynamic and collaborative work culture.