Job
Description
We’re seeking a Meta Ads Expert with 1–2 years of experience in performance marketing, specifically focused on lead generation campaigns on Meta platforms (Facebook, Instagram). You’ll design, launch, and optimise paid social campaigns that drive high-quality leads (travel inquiries, trip sign-ups, and newsletter opt-ins) — helping us scale our community of explorers. Key Responsibilities: Plan, execute, and optimise Meta Ads campaigns focused on lead generation (Forms, WhatsApp leads, landing pages) Create custom audiences, lookalike audiences, and retargeting campaigns Write compelling ad copy and collaborate on creatives (static, carousel, video) Monitor and improve KPIs: CPL (Cost Per Lead), CTR, CVR, ROAS Run A/B tests on audience, creatives, placements, and bidding strategies Track campaign performance using Meta Ads Manager, Google Analytics, and internal dashboards Collaborate with the content, design, and sales teams to align messaging and lead quality Stay updated on Meta platform updates, trends, and best practices Requirements: 1–2 years of hands-on experience running Meta Ads for lead generation (not just brand awareness) Strong understanding of targeting, bidding, placements, and optimisation strategies Experience working with lead forms, WhatsApp click-to-chat ads, or landing page conversions Good analytical skills: ability to read performance data and make informed decisions Knowledge of Google Analytics, Meta Pixel, and conversion tracking setup Bonus: Experience in the travel, tourism, or experience economy industry What We Offer: Fast-paced, energetic work environment with a passionate young team Opportunity to own major growth campaigns and see direct impact Competitive salary and performance bonuses Travel perks, discounts, and the chance to join team trips! Show more Show less
