Media Planning & Buying

2 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking talented professionals with 2+ years of hands-on experience in Digital Media Operations / Planning / Buying / Ad Operations to join our growing team in Pune.


Experience - 2+ years

Location - Pune

Budget - 12 LPA


Key Responsibilities:

📌 Campaign setup & data input in Prisma aligned with media plans

📌 Upload & manage digital campaign setup with coordination between India & Canada teams

📌 Issue RO, track performance & ensure campaign delivery as per KPIs

📌 Support trafficking by issuing trafficking sheets & IO release forms

📌 Monitor delivery, troubleshoot issues & support buying operations.


Requirements:

🔹 Bachelor’s degree with 2+ years of relevant experience

🔹 Experience in Digital Marketing / Media Planning / Buying / Ad Ops

🔹 Familiarity with tools: CM360, GAM, GA, DSPs, Prisma / MediaTools (added advantage)

🔹 Strong communication, analytical & collaborative skills

🔹 Detail-oriented, organized & comfortable working under tight timelines

🔹 Expert in Excel & PowerPoint

🔹 Comfortable working US Shift (09:00 PM – 06:00 AM IST)

📍 Location: Pune


Key Responsibilities:

❖ Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in

accordance with media plan

❖ Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma

❖ Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms

❖ Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.

❖ Be responsible for billing discrepancies and produce resolutions.

❖ Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation.

❖ Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on

campaign performance and other adhoc tasks related to planning and buying operations

❖ Continuously monitor campaign performance, including key metrics such as impressions, clicks,

conversions, and return on ad spend.


Requirements:

❖ Bachelor’s degree and equivalent work experience

❖ 2-5 years of Digital Marketing experience or Media planning/buying operations experience

❖ Experience in any of the Adservers or DSPs like CM360, GAM, GA etc. or Media buying platforms like

Prisma/MediaTools etc. would be a plus.

❖ Strong communications and interpersonal skills to collaborate effectively with cross functional teams and

partners.

❖ Analytical mindset with the ability to derive insights from campaign data and make data-driven

recommendations.

❖ Proven ability to work independently and as part of an integrated team.

❖ Expert in Excel and PowerPoint

❖ Comfortable working late shift (09:00 PM to 06:00 AM IST] or DM directly.


8766351663 (WhatsApp Only) / shweta.s@stancosolutions.com

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