Media Head

Key Responsibilities:

1. Strategic Media Planning and Execution:

• Develop comprehensive media strategies that align with clients marketing objectives and budgets.
• Integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns.
• Stay updated with industry trends, tools, and best practices to optimize media investments.

2. Team Leadership and Collaboration:

• Lead, mentor, and manage a team of media planners, buyers, and analysts.
• Foster cross-departmental collaboration to ensure alignment between creative, account management, and media teams.
• Conduct regular training sessions to enhance team expertise in emerging media trends and tools.

3. Client Management:

• Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals.
• Present strategic media plans, campaign performance reports, and optimisation strategies to clients.
• Build and nurture long-term client relationships through trust and consistent delivery of results.

4. Media Buying and Vendor Negotiations:

• Oversee media buying processes, ensuring cost-effectiveness and ROI for clients.
• Establish and maintain strong relationships with media vendors, platforms, and partners.
• Negotiate competitive rates, added value placements, and innovative solutions.

5. Performance Analysis and Reporting:

• Monitor and analyse campaign performance across offline and digital channels.
• Use data-driven insights to refine strategies and recommend optimisations.
• Prepare and present comprehensive performance reports to internal stakeholders and clients.

6. Budget Management:

• Allocate and manage media budgets effectively to maximize reach and impact.
• Ensure campaigns are delivered within budget and timelines

Required Skills and Qualifications:

Experience:

• 15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry..

Expertise:

• Strong knowledge of traditional (TV, radio, print) and digital media platforms (search, social, programmatic, etc.).
• Proven track record in managing multi-million-dollar media budgets.