Media Buyer- Native Ads Specialist

About Idea Clan: Idea Clan is a performance marketing company known for its innovative approach and high-impact campaigns. We specialize in native advertising, lead generation, and media buying at scale. With a culture driven by data, creativity, and results, we are looking to expand our team with experienced media buying professionals who thrive on performance and optimization. Job Summary: We are seeking a results-driven and analytical Media Buyer – Native Ads with 2 to 5 years of experience. The ideal candidate will have a strong understanding of native advertising platforms and a proven track record of managing significant ad spend while generating profitable returns. Key Responsibilities: · Plan, execute, and optimize native advertising campaigns across platforms such as Taboola, Outbrain, Revcontent, MGID, and others. · Manage monthly ad spends ranging from mid- to high-five figures. · Conduct competitive analysis and identify market trends to improve campaign performance. · Create compelling ad creatives and landing pages in collaboration with the content and design teams. · Monitor, analyze, and report campaign performance (CTR, CPC, CPA, ROI, etc.) regularly. · Implement A/B tests on creatives, placements, targeting, and bidding strategies. · Collaborate with affiliate, tech, and analytics teams to streamline the conversion funnel. · Maintain strong relationships with advertising platform account managers. Requirements: · 2–5 years of hands-on experience in native ad buying. · Proven track record of handling significant ad spend and delivering profitable campaigns. · Deep understanding of audience targeting, bidding strategies, and ad compliance guidelines. · Strong analytical skills and proficiency in using tracking tools (Voluum, RedTrack, Bemob, etc.). · Familiarity with landing page testing, split testing, and funnel optimization. · Excellent problem-solving and decision-making abilities. · Strong communication skills and the ability to work collaboratively. Nice to Have: · Experience in affiliate marketing and performance marketing verticals (e.g., finance, health, insurance, etc.) · Basic knowledge of HTML/CSS or funnel builders like ClickFunnels, Unbounce, etc. Show more Show less