Posted:3 months ago|
Platform:
Work from Office
Full Time
About The Role : Subject matter experts in Marketing and Comms provide business stakeholders with specialized advice on their subjects, and act as an advisor leveraging on a specific MC expertise. Shehe.is a person with indepth, unique knowledge and expertise on a specific subject or in a particular industry ex digital marketing, internal comms, telecom,etc. About The Role :: Proficiency indata analysis tools(e.g., Excel, SQL, Tableau) for deep data analysis and visualization. Hands-on experience withmedia measurement platforms(e.g., comScore, Nielsen, Google Analytics) and media performance tracking. Primary Skills: Bachelor's degreein Marketing, Analytics, Mathematics, Statistics, or a related field. 10+ years of experiencein media measurement, analytics, or marketing research, with a proven track record in developing and implementing media measurement strategies. Secondary Skills: Familiarity withdata management platforms (DMPs)andcustomer relationship management (CRM) systems. Understanding ofmarketing automation platformsandtag management systemsto optimize data collection and reporting.
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