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MEASUREMENT & REPORTING

9 - 12 years

3 - 7 Lacs

Posted:2 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About The Role Subject matter experts in Marketing and Comms provide business stakeholders with specialized advice on their subjects, and act as an advisor leveraging on a specific MC expertise. Shehe.is a person with indepth, unique knowledge and expertise on a specific subject or in a particular industry ex digital marketing, internal comms, telecom,etc. About The Role : Proficiency indata analysis tools(e.g., Excel, SQL, Tableau) for deep data analysis and visualization. Hands-on experience withmedia measurement platforms(e.g., comScore, Nielsen, Google Analytics) and media performance tracking. Primary Skills: Bachelor's degreein Marketing, Analytics, Mathematics, Statistics, or a related field. 10+ years of experiencein media measurement, analytics, or marketing research, with a proven track record in developing and implementing media measurement strategies. Secondary Skills: Familiarity withdata management platforms (DMPs)andcustomer relationship management (CRM) systems. Understanding ofmarketing automation platformsandtag management systemsto optimize data collection and reporting.

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Capgemini
Capgemini

IT Services and IT Consulting

Paris France

10001 Employees

5131 Jobs

    Key People

  • Aiman Ezzat

    Chief Executive Officer
  • Carole Ferrand

    Group Chief Financial Officer

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