Marketplace : Ecommerce

Role Summary: The Business Manager - Marketplace will lead and manage the agency’s presence across various e-commerce platforms such as Amazon, Flipkart, and Quick Commerce channels. This role involves developing business strategies, overseeing platform-specific operations, driving traffic, optimizing conversions, and meeting KPIs while collaborating closely with clients and cross-functional teams.

Key Responsibilities:

1. Platform Management & Strategy:

o Develop and implement strategic plans for each marketplace (Amazon, Flipkart, Quick Commerce) to drive business growth.

o Manage all listing, campaign, and content management activities, ensuring products are optimally displayed and achieve maximum visibility.

o Oversee account health and marketplace compliance, managing seller ratings and feedback.

2. Traffic & Conversion Optimization:

o Utilize SEO, PPC, and digital marketing tactics to increase traffic and conversion rates on marketplace platforms.

o Identify and implement targeted promotional strategies, including Amazon Sponsored Products, Flipkart Ads, and Quick Commerce promotions.

o Conduct data analysis to refine strategies, improve performance, and meet or exceed KPIs.

3. Campaign & Promotion Management:

o Plan, execute, and manage paid advertising campaigns across platforms to boost product visibility and conversions.

o Develop promotional calendars and identify opportunities to leverage marketplace tools and seasonal trends for optimal sales growth.

4. Client & Stakeholder Engagement:

o Serve as the primary contact for all marketplace activities, maintaining clear communication and alignment with client expectations.

o Build strong client relationships, facilitating cross-selling and up-selling opportunities by demonstrating marketplace expertise.

o Provide regular reports and performance updates, offering insights and recommendations for continuous improvement.

5. Performance Monitoring & Reporting:

o Regularly analyze sales data and campaign performance, utilizing this data to optimize strategies and report progress.

o Monitor and report on ROAS, traffic trends, customer acquisition costs, and other key metrics.

o Stay updated on marketplace trends, competitor activities, and algorithm changes to ensure strategic alignment.

Qualifications:

· Education: Bachelor’s degree - Business, Marketing, Engineering or a related field.

· Experience: Minimum of 3 years of experience in a similar role managing e-commerce platforms, with strong knowledge of Amazon, Flipkart, and/or Quick Commerce.

· Technical Skills: Proficiency in PPC, SEO, and analytics tools; experience with attribution modelling, A/B testing, and conversion rate optimization.

· Competencies:

o Strong strategic planning and analytical abilities.

o Proven track record of managing and optimizing marketplace performance.

o Excellent communication skills for client interactions and cross-functional collaboration.

Preferred Skills:

· Experience with Quick Commerce platforms.

· Familiarity with emerging trends in digital and e-commerce marketing.

· Ability to develop advanced, data-driven PPC strategies and execute with a focus on high ROI.