Marketo resources outreach Professional

Relanto

6 - 11 years

4 - 7 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

automation data management coding project management process improvement analytical html adobe crm salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Campaign Execution:
Design, build, QA, and deploy end-to-end marketing campaigns, including emails, landing pages, and forms within Marketo .
Lead Management:
Implement and optimize lead nurturing programs, scoring models, and segmentation strategies to manage leads through the sales lifecycle.
Integration and Data Management:
Ensure seamless data synchronization and integration between Marketo and CRM systems (like Salesforce), manage audience lists, maintain data integrity, and troubleshoot technical issues.
Reporting and Analysis:
Track and report on key campaign performance metrics (e.g., open rates, click rates, conversion rates), analyze data, and provide insights and recommendations for optimization to stakeholders.
Process Improvement:
Document marketing automation processes, identify opportunities for automation and efficiency, and ensure adherence to best practices and data privacy regulations.
Collaboration:
Work closely with cross-functional teams, including product marketing, sales, creative teams, and IT, to align automation strategies with business goals.

Required Skills and Qualifications

Experience:
Typically 5+ years of hands-on experience in a marketing operations or dedicated Marketo role.
Technical Proficiency:
Marketo

Expertise:
In-depth, hands-on experience with Adobe Marketo Engage features, including automation workflows, dynamic content, and advanced configurations.
CRM Knowledge:
Strong understanding of CRM platforms, particularly Salesforce, and how they integrate with Marketo .
Coding Skills:
Familiarity with HTML/CSS for building and editing responsive email and landing page templates is often required.
Data & Analytics:
Strong analytical and problem-solving skills, with experience in data management, segmentation, and performance reporting.
Certifications:
Marketo Certified Expert (MCE) is a strong plus.
Soft Skills:
Strong project management, communication, and collaboration skills are essential for managing multiple projects and working with diverse teams.

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