Marketing Specialist

Job Description

Job Title: Digital Marketing Specialist (or) Performance Marketing Manager (depending on experience level) Job Description: We’re looking for a results-driven Digital Marketing Specialist to join our team and take ownership of all things digital—from Meta and Google Ads to campaign strategy, performance analytics, and website optimization. This role is perfect for someone who’s hands-on with paid media, understands the digital customer journey, and can turn data into actionable insights. Responsibilities: Plan, execute, and optimize paid ad campaigns across platforms such as Meta (Facebook/Instagram), Google (Search, Display, YouTube), and others (LinkedIn, Pinterest, etc.) Manage budgets, monitor KPIs, and adjust strategies to maximize ROI Develop and implement digital marketing strategies to drive traffic, leads, and conversions Track and analyze performance across all digital campaigns using Google Analytics, Meta Ads Manager, and other relevant tools Perform A/B testing and optimize ad creatives, audiences, and landing pages Coordinate with design and content teams to create compelling ads, landing pages, and email marketing campaigns Stay updated on industry trends, platform updates, and new advertising opportunities Generate regular reports and dashboards to communicate results and insights to the team AI familiarity Qualifications: 2–5 years of experience in digital marketing or performance marketing roles Proven experience with Meta Ads Manager, Google Ads (Search, Display, YouTube), and Google Analytics (GA4) Strong understanding of conversion tracking, pixels, UTM parameters, and remarketing strategies Knowledge of SEO, email marketing, and funnel strategy is a plus Proficient in Excel/Google Sheets for data handling and reporting Creative, analytical, and highly detail-oriented Bonus: Experience with Shopify, WordPress, or other CMS platforms Familiarity with tools like Google Tag Manager, SEMrush, Hotjar, or HubSpot These are the details. Salary at approximately 35-40,000 Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Schedule: Day shift Experience: digital marketing or performance marketing roles: 2 years (Required) Location: Nariman Point, Mumbai, Maharashtra (Required) Work Location: In person