Marketing Specialist – Urban Development & Smart Cities

Fairfest Media, the organizer of TTF, OTM, and BLTM, is a market leader in trade shows and B2B events in India, connecting governments and businesses from over 60 countries.

Marketing Specialist – Urban Development & Smart Cities

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Key Responsibilities:

• Develop and execute marketing strategies for Municipalika across digital, print, and offline channels.
• Drive promotional campaigns to increase visitor, exhibitor, and conference engagement.
• Create and manage marketing calendars, KPIs, and content plans.
• Produce high-quality content for website, social media, newsletters, brochures, and email marketing.
• Manage Municipalika’s digital presence, analytics, and paid campaigns.
• Coordinate with creative teams for visuals, videos, and event collateral.
• Engage with Smart City Missions, government bodies, planners, architects, and industry associations.
• Handle media relations, press releases, and event coverage.
• Oversee communication flow, branding, and media coordination during the event.

Qualifications & Skills:

• Bachelor’s/Master’s degree in Marketing, Communications, Urban Planning, Architecture, Environmental Studies, PR, or related fields.
• 2–5 years of experience in marketing or communications (B2B, infrastructure, smart cities, or urban development preferred).
• Strong writing, editing, and content creation skills.
• Good understanding of urban development, infrastructure, or government ecosystems (preferred).
• Proficiency in digital marketing, social media, analytics, and campaign tools.
• Ability to manage multiple projects, timelines, and stakeholders.
• Strong interpersonal and communication skills.