Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

Home
>
Jobs in noida
>
Scaleupally
>
Marketing Specialist

Marketing Specialist

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Scaleupally

3 - 6 years

5 - 8 Lacs

noida

Posted:12 hours ago| Platform:

Apply

Skills Required

lead generation automation networking service industry wordpress management seo digital marketing crm sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Content & SEO Strategy

Collaborate with SEO experts to create and manage the monthly content roadmap (blogs, case studies, guides, whitepapers, industry/technology pages).

Track and analyze the performance of industry/service pages, providing actionable insights to optimize conversions and rankings.

Research commercial-intent keywords using SEO/AI tools and ensure content aligns with business goals.

Oversee schema markup, URL structuring, metadata optimization, and advanced on-page SEO.
Website & Development Coordination

Collaborate with WordPress developers to build and enhance new service, industry, and technology web pages.

Oversee website CRO improvements (navigation, CTAs, landing page optimizations).

Ensure smooth deployment of features (startup/SME accelerators, calculators, resource hubs).

Explore and integrate plugins/tools to improve lead capture and user experience.
Lead Generation & Campaigns

Research, design, and launch lead-generation assets (quizzes, calculators, localized landing pages).

Build nurturing flows and automation sequences (email drip campaigns, retargeting journeys).

Track inbound MQLs, ensure CRM updates, and coordinate SQL handovers with the sales team.

Experiment with CRO strategies (exit-intent popups, lead-capture tools, multi-step forms).
Branding, PR & Engagement

Lead quarterly content calendar planning across all channels.

Design thematic campaigns (e.g., AI Month , Women in Tech Week ).

Build and manage employee advocacy programs to amplify reach.

Oversee brand engagement via office initiatives, networking events, and podcasts.

Plan CSR-driven campaigns to align with company values.

Drive awards submissions, press releases, and third-party recognition campaigns.

Oversee client gifting programs (festive gifts, client kits) to strengthen relationships.

Lead initiatives for Clutch reviews, testimonials, and case studies.
Partnerships & Outreach

Negotiate with vendors for backlinks, PR placements, and sponsored content.

Explore visibility opportunities via HARO, startup directories, industry platforms, and B2B listing sites.

Build long-term strategic partnerships to grow brand authority.
Analytics, Reporting & Leadership

Own GTM and analytics tracking for all lead-gen touchpoints.

Report campaign and engagement performance in weekly/monthly/quarterly reviews.

Define and monitor KPIs across SEO, branding, and lead-gen.

Provide guidance and mentoring to junior marketing team members.

Collaborate with founders on thought-leadership and positioning.

Manage marketing budgets for content, SEO, and campaigns.

Requirements

3-6 years of experience in digital marketing, SEO, or growth marketing (B2B/Tech preferred).

Proven success in scaling inbound marketing, brand campaigns, and lead-gen.

Expertise in SEO, content marketing, PR, and campaign management.

Hands-on experience with WordPress, marketing automation, and CRO tools.

Strong analytical skills with ability to turn insights into strategy.

Excellent stakeholder management and cross-functional leadership abilities.

Experience managing vendors, freelancers, and internal teams.

Benefits

Working hours: 10:00 AM 7:00 PM

Working days: 5 days a week (plus 1st & 3rd Saturdays working)

Medical Insurance coverage for employees

Provident Fund (PF) facility

Quarterly parties and yearly outings/trips for team bonding

Regular check-ins with leadership for growth and feedback

Recognition awards to celebrate high performance

Fun activities and team engagement sessions throughout the year

More Jobs at Scaleupally

Lead Generation Sr. Associate

Noida

1.0 - 3.0 yrs

INR 2 - 6 Lacs

MERN Full Stack Developer

Noida

3.0 - 4.0 yrs

INR 4 - 8 Lacs

Lead Generation Associate

Noida

Experience: Not specified

INR 1 - 4 Lacs

International Sales Development Representative

Noida

1.0 - 4.0 yrs

INR 5 - 5 Lacs

Data Scientist

noida

4.0 - 5.0 yrs

INR 6 - 7 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Scaleupally

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

Marketing Specialist