Lead Generation Sr. Associate

Job Description

Design and execute outbound lead generation campaigns tailored to specific target groups (TG) across industries and geographies. Leverage tools such as LinkedIn Sales Navigator, Apollo, Lemlist, Instantly, Snov.io, and Hunter for prospecting and outreach. Write compelling and personalized email and LinkedIn message sequences aligned with our brand and offerings. Define and monitor KPIs such as open rates, response rates, meetings booked, and conversion rates. Continuously A/B test messaging strategies, subject lines, timing, and audience targeting for optimal performance. Collaborate with sales and marketing teams to ensure consistent messaging and alignment of campaign goals. Maintain and update CRM with accurate lead and campaign information. Stay informed about the latest trends and best practices in outbound lead generation and email marketing. Requirements 1-3 years of experience in outbound lead generation, preferably in IT/Tech/B2B services. Hands-on experience with LinkedIn automation tools, Apollo, Lemlist, and Hunter for prospecting and outreach.email outreach platforms. Strong copywriting skills tailored to cold outreach. Ability to define and track campaign KPIs and make data-driven decisions. Understanding of buyer personas and segmentation strategies. Strong communication, organization, and time-management skills. Self-starter with a growth mindset and results-driven approach Benefits Office Hours: 5 days a week with first and third Saturday working. Office timing: 10 am to 7:00 pm Small and friendly Team Culture with high exposure to learning in different domains Increment: As per market standards Paid leave encashment Provident Fund Medical Insurance